Insiders On Covid-19 (Part III)

Linn wearing Totême and The Row at home.

Linn Hägglund, Stylist & Creative Consultant

How are you coping right now?

I am actually very well. I am in London with my family (we are all healthy and well) and we are lucky to have a big garden. And the weather has been pretty amazing, so actually nothing to complain about. I am spending a lot of time in the nature taking daily powerwalks or runs by the Thames, and I am also doing a lot of pilates or yoga. I am trying to stay positive and use all this extra time to enjoy the small things rather than be stressed out about the situation. 

Has the pandemic influenced your work or shopping behavior?

The pandemic has certainly influenced my work, which is kind of on hold at the moment. I am working on a few projects from home, but I really miss working with my clients face to face. I miss traveling. I miss working with the collections, consulting on designs, preparing for shoots, doing casting etc. I can’t wait to be back together with all the amazing and inspiring people I am fortunate enough to work with. 

When it comes to fashion, this experience will affect the industry a lot - how we work and what we produce. This has forced us to stop and rethink about our shopping behavior. What is really important. What do we really need. And what do we really want. 

My shopping behavior was down to zero in the first weeks of the pandemic, as it felt so wrong to spend money on anything else than food. But after a few weeks, I decided to change my strategy and decided to support the brands I really love, so I have bought a few of the pieces I had on my wishlist that I wanted anyway. I also did a big closet clean out a few weeks ago, and put up many things on Vestiaire Collective for sale. Covid-19 or not I am always a big fan of the “one-in-one-out” kind of a strategy.

Find Linn here.