The Row Winter 2024
Hanna Kovanen
The dreamy Margaux bag.
So this is The Row’s winter - or resort if you like - 2024 collection.
This season the ultra-chic brand opted for asking their guests to refrain from taking any piccies at the show. The forever question is did you attend the show, if you cannot share to your web audience that you did. But I think that also was kind of chic. I was in my twenties when Instagram came about, and the era before feels rather nostalgic and definitely more brain-friendly. And it should be enough to know that you did. I surely did not, of course. But I am happy for those who did.
I also want to add that in this era of oversharing, sharing not so much or maintaining a level of mystery is fresh. It is ironic, of course, that I have a blogging background and still write occasionally. But I am rather conscious of where I draw the line and I find oversharing personal matters a bit tacky.
Anyhow, the collection looks good. I love the decor pieces (like in the second piccie) that have been used to create the mood for the pictures that were, by the way, shot on film, and to create a world around the brand. Mary-Kate and Ahsley surely know how to do that. Also, great accessories here and there: the jewellery and the classic Margaux bag. Should have bought it before the price has skyrocketed!
Image courtesy of The Row.