Noora Vesterinen
Hanna Kovanen
Dressed in The Row and Marimekko.
Meet my friend Noora Vesterinen, a Paris based founder of MIES, an online store dedicated to pre-owned coats. She also works at Marni and as a brand consultant. Before Noora’s home became my Paris base, her very refine taste caught my eye - she takes you on a virtual trip to the best places in Paris and beyond. As told by Noora:
Has the Covid-19 pandemic changed your life?
My life has certainly slowed down from what it was before, but I am really grateful for still having a work to go to, and my loved ones are all healthy. In Paris, we have been following quite strict measures - and quarantined twice - since March, so nearly everything happens now remotely from home and the social life is nonexistent. But, as soon as I learned to establish the boundaries between work and rest, I have been actually enjoying the quarantine quite a lot.
Weekend views in Étretat.
Along Rue du Bac.
Tell me about your style. What brands do you wear?
I love an oversized silhouette and I mostly wear large pants from Marni or Phoebe Philo’s Céline, paired with a knit from Samuji or The Row, or an oversized shirt from Comme des Garçons. My wardrobe is very small and I like my clothes to remain discreet and the brand unrecognizable, so everything sort of goes together. I prefer to invest in coats; a perfectly cut cashmere coat helps create a chic look immediately and saves the day when I don’t to what to wear.
What’s on your wish list?
I have been searching for a pair of vintage Levis’ to replace my old and most used ones that I cut into shorts, something I highly regret! Otherwise, something I have been dreaming of, for quite some time, is the grey coat from Hermès FW1999 collection or actually any coat Margiela designed for Hermès.
Fondation Maeght.
Eyeing Repossi jewelry.
Favourite beauty products?
I use REN Clean Screen Mineral SPF every day and love to treat myself with Odacité serums. I rarely wear make up, especially now when I am wearing a mask every time I leave the house. But, when I something important is coming up, I curl my lashes and brush my eyebrows with Glossier’s Clear Boy Brow.
Has the pandemic influenced your shopping behavior?
As I don’t shop that much on everyday basis, so I would say no. Some great advantages of having friends within the industry are the generous discounts and private sales - before I’ve been either enjoying these benefits or shopping vintage. But, now more than ever I really want to do my part in supporting small brands and young entrepreneurs with whom I share the values and I will choose carefully where to purchase the next time I need anything.
Musée Zadkine.
Vacay view.
How would you spend a day off in Paris?
There’s always great exhibitions going on, so a visit to a museum or a gallery tour is a must. My favourite galleries are all located along Rue de Seine, but also Galerie Patrick Seguin in Bastille is worth a visit.